The Story Behind ParLes Benjamins
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For as long as I can remember, I knew I wanted to build something of my own.
Not just a brand, but a feeling — something wearable, intimate, and made to last.
I started ParLes Benjamins not from a place of certainty, but from a quiet ache for something that didn’t exist. Transitioning from a career in Dentistry — something I was deeply committed to for years — into the ever-evolving world of fashion wasn’t easy. But it was necessary.
I was tired of wearing clothes that didn’t feel like me. Nothing hugged my changing body the way I needed it to. Nothing felt flattering without compromising comfort. And every shopping experience left me thinking: Why is it so hard to find pieces that feel timeless, easy, and expressive?
That question turned into a mission.
Design That Understands You
At ParLes Benjamins, we design for the in-between days — the not-quite-this, not-quite-that moods and moments. The pieces are made to feel like forever staples: versatile, minimal, and textured with meaning.
The fabrics are carefully chosen — like our signature croché knit, featured in the Amore Set, that gently hugs your body without clinging. It’s about ease. It’s about intention. It’s about never having to choose between looking good and feeling good.
Made Locally, Worn Anywhere
Every piece is designed, developed, and produced in Egypt. That was non-negotiable. It’s important to me that ParLes Benjamins stays rooted in its origin, while dressing women everywhere. From our seamstresses to our reusable packaging, every part of the process is built with care and conscience.
A Community, Not Just a Collection
My dream is for ParLes Benjamins to be more than a brand. I want it to be a space where you feel seen — where every new piece feels like it was made for who you are, and who you're becoming.
We’re starting with thoughtful staples like The Richie Pants and The Amore Top, and growing from there. Every drop will carry a story. Every detail will carry intention.
Thank you for being part of this journey.
This is just the beginning. Welcome to the fold.
🖤
Mariam